The DealerRater Consumer Satisfaction Award was first introduced in 2015, to recognize the top-performing dealerships on DealerRater. Through this award program, a percentage of DealerRater’s top-ranked dealerships throughout the United States and Canada are awarded for outstanding customer satisfaction as evidenced through customer reviews submitted to DealerRater.com.
For all dealerships which meet the minimum criteria for the award, a percentage of the top-performing dealers based on their PowerScore will receive a Consumer Satisfaction Award. A dealer’s PowerScore is based on its average star rating and number of reviews. We use a Bayesian algorithm to determine an eligible dealer’s PowerScore each quarter of the year. The average of the quarterly scores gives us an overall score for the year.
Every Year, Consumer Satisfaction Awards are awarded based on the previous calendar year. For example, the 2021 Consumer Satisfaction Awards are based on the complete 2020 calendar year.
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